IKIGAI is designed by four-time President’s Design Award winner Yip Yuen Hong and finds its unique place in Novena, the storied neighborhood that is a position of modern swanky architecture and cafes, and heritage shophouses and old bungalows.

Yuen Hong is an advocate and a practitioner of a solutions-driven design approach in which simplicity takes centre stage. That simplicity from distilling complex requirements to create a space that brings excitement and magic is thus, his IKIGAI.